Why us
Business definition

STRIVE FOR
A BETTER WORLD

We’re independent, work as a family, and focus on the future. 

That’s our recipe for success. Giving our interest to the key areas of need, such as housing, agriculture, renewable energy, manufacturing industries, artificial intelligence, and trading in order to develop our business, support local communities, and open opportunities for young people around the world to cooperate in building a better world for them & future generations.

In every action we take, from an employee greeting a customer, to a leader planning the next step for our group, we strive to do the right thing.

VISION

To be part of the improving and developing economy processes both in KSA and around the world, by investing in the major economic and industrial sectors to enhance the quality of life and contribute to creating promising opportunities for the future.

MISSION

continuous improvement of our operations, products, services in order to be leaders in innovation, sustainability and achieving superior returns for shareholders.

About us

Core Values

Ethics

Promise to always be honest & truthful in all our dealings. And don't deliberately mislead or deceive others by misrepresentations, overstatements, partial facts, selective omissions , or any other means

Excellence

Seeking to achieve the highest possible long-term return for our shareholders.

Pursue Opportunities

Strategically pursue successful opportunities and capitalise on those opportunities through creative, efficient, and effective execution.

Smart investing

Achieving outstanding results for clients and shareholders.

How
We Act

01

See every single
investment opportunity

searching for all investment opportunities in multi-class sectors, inside our country & overseas. We update all information regularly to be informed of everything new in the financial, business market and promising opportunities to develop our business.

HOW WE
MAKE DECISIONS?

02

Responsible
investment

The future value of the group
depends on sustainable growth,
well-functioning markets and
value creation at the companies
we invest in it.

 

HOW WE
WIN?

03

Asset allocation
and diversification

Asset allocation and diversification are the most important elements of achieving long-term revenue, as diversification leads to reliable investment outcomes.

 

About us

Key Staff

About us

DIVERSIFICATION

We seek to

provide our clients with superior
performance, top-quality service
and value-added strategies across
a range of investment disciplines
and distribution channels.

Through the success of clients and associates, we thereby seek to build long-term shareholder value.

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